With Emoji, Google Gives Marketers a New Search Spam

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Is Google allowing emoji to become the new spam of search results? Earlier today Barry Schwartz reported Expedia started adding emoji to title tags in an effort to increase clicks, and Google now displays the icons in search results. Not bad so far, but… This got me to thinking – how far can we take […]

Bing Now Supports HTTPS: How Does This Affect Keyword Data?

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Up until today, I didn’t realize that Bing didn’t support https, but I guess it has been an issue for quite some time. But now, a thread on Hacker News shows this has all changed. Bing now supports SSL and you can search on https://www.bing.com without receiving an error. Unlike Google, Bing doesn’t force https, […]

Did Google Just Drop the Shoe on Authorship Spam?


If you’ve been following the news, you know that last October Matt Cutts announced at Pubcon to expect a 15% reduction in the amount of rich snippets and authorship results. The anticipated move was seen as an attempt by Google to display more authoritative results. Some SEOs speculated that this is a step in the […]