If You Disavow Links Are They Gone Forever? Experiment Update

Did Your Traffic Recover?

  If you’ve been following the crazy antics of my disavow experiment, then you know that last spring I disavowed every link to this website found in Google Webmaster Tools. 35,000 links in all. Nothing happened for several weeks, then both my traffic and rankings dropped exactly on the day when Penguin 2.0 hit in […]

Disavow: Sad Google Search Traffic Disavowing 35,000 Links

Rankings Drop

On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10 […]

Penalty Lifted: How To Use Google’s Disavow Tool Case Study


Here’s the story. Stratford Retirement got hit with a Google penalty. Hard. Over the past few months I worked pro bono with the team at Stratford, an assisted living community in Seattle, after they reached out to me to help them recover. Their previous marketing firm had built 1000’s, literally 1000’s of low-quality directory, spun […]

20 Future-Facing SEO Blogs

Top 20 Blogs

SEO changes fast. If you’re anything like me, you can spend an hour or two each day reading the best blogs, tweets and RSS feeds just to keep up with Google’s algorithm changes. For the busy SEO, all this requires time, effort and tons of brain power that could be spent optimizing a site. Learning […]

How a $79 SEOmoz Membership Changed My Life Forever

Me and Roger

I’m a lucky guy. My current job as Chief Marketing Officer for PlaceFull, a startup in Seattle leads to many amazing opportunities. Don’t get too impressed by the title. Like many startups, we give out titles like we give away free t-shirts. That said, it’s a great job and it’s fun building a marketing campaign […]