Above the Fold

Joining Forces with Moz!

Cyrus Shepard — Mon, 22 Apr 2013 19:05:20 +0000

Today I’m happy to announce that I am joining SEOmoz full-time working on the newly formed content team. I’ll be working with Ashley Tate who has been kicking butt the past year building up and leading Moz’s content strategy. SEOmoz has succeeded in it’s mission to encourage business to develop white-hat, content based marketing strategies. [...]

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Penalty Lifted: How To Use Google’s Disavow Tool Case Study

Cyrus Shepard — Tue, 08 Jan 2013 10:28:51 +0000

Here’s the story. Stratford Retirement got hit with a Google penalty. Hard. Over the past few months I worked pro bono with the team at Stratford, an assisted living community in Seattle, after they reached out to me to help them recover. Their previous marketing firm had built 1000′s, literally 1000′s of low-quality directory, spun [...]

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20 Future-Facing SEO Blogs

Cyrus Shepard — Fri, 14 Dec 2012 09:05:50 +0000

SEO changes fast. If you’re anything like me, you can spend an hour or two each day reading the best blogs, tweets and RSS feeds just to keep up with Google’s algorithm changes. For the busy SEO, all this requires time, effort and tons of brain power that could be spent optimizing a site. Learning [...]

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How a $79 SEOmoz Membership Changed My Life Forever

Cyrus Shepard — Thu, 20 Sep 2012 15:31:03 +0000

I’m a lucky guy. My current job as Chief Marketing Officer for PlaceFull, a startup in Seattle leads to many amazing opportunities. Don’t get too impressed by the title. Like many startups, we give out titles like we give away free t-shirts. That said, it’s a great job and it’s fun building a marketing campaign [...]

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When Companies Hire for Culture, Does Your Resume Have an Attitude?

Cyrus Shepard — Sun, 26 Aug 2012 06:06:10 +0000

If you apply for a competitive job, it’s likely that the hiring manager may look over 100+ resumes. At this point, you have 3 main tools to make yours stand out: Killer Skills Snappy Writing Good Design Of course, for many jobs today, no resume is required. I recently hired for 2 positions at PlaceFull. [...]

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